Toyota expects to boost full-year China sales, recovering from a 14 percent drop in the first quarter, Nozaki said. He didn’t give an exact sales forecast.
“We are particularly targeting young people” with the SUVs, he added.
RAV4 Target
The company plans to sell about 50,000 RAV4s in China this year and about 20,000 Highlanders, it has said. That comes after Highlander and RAV4 sales in the U.S. plunged 52 percent and 17 percent, respectively, in the first three months of the year.
“In China, big is good; bigger is better,” said Michael Dunne, managing director of J.D. Power & Associates in China.
Sales of Toyota Corolla compacts, the company’s most- popular model in China, fell 10 percent to 49,000 in the first quarter as the bestselling 1.8-liter engine version didn’t qualify for tax cuts for small cars implemented by the government in a bid to revive auto demand. Sales of Honda’s CR-V jumped 37 percent in the period.
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